The SEOptimer Blog

23 Oct

What are Inbound Links and How Do They Help You?

If you have been around people doing Search Engine Optimization (SEO), you may have heard them passionately talk about why you need to have links on your site. In this article, we look at why links a...

15 Oct

What is Pagination? And How to Implement it on Your Website

Not all sites can have all their information on a single page. Websites may need to use multiple pages for easier navigation, better user experience, buyers journey, persona, etc. A good example...

1 Oct

Website Footer SEO Best Practices

When it comes to website design and on-page SEO, the focus is often on user experience, above the on fold text and SEO elements, like meta descriptions and title tags. Often little attention is

18 Sep

Avoid Landing Page Redirects (and How to Fix Them)

Have you ever used a tool like PageSpeed Insights or GTMetrix to check the performance of your site? When the analysis is complete, you may have seen a warning mentioned like ‘avoid landing page red...

8 Aug

How Do You Canonicalize Your IP Address? (and What Is IP Canonicalization Anyway?)

There are two ways to access a site. Using the IP address (as in 157.19.0.1) and using the domain name (as in www.abc.com). Ideally, both your domain name and IP address should resolve to the same URL...

1 Aug

Should You Use Hyphens in Domain Names?

What your domain should include or not include has been an ongoing discussion among brands, webmasters and marketers. Should a domain include special characters like hyphens or underscores? Does havi...

29 Jul

How To Use Google Related Searches in Your SEO

What are Google Related Searches? Google Related Searches are dynamic suggestions that appear at the bottom of a search results page, offering additional topics or queries related to the original...

12 Jul

The Ultimate 23 Point Website Launch Checklist

If you’re launching a new website you’ve likely invested a considerable amount of time, effort and money to build a site that serves your customers or audience, and your business goals. You have work...

2 Jul

How to Build Backlinks for a New Website

You've just launched a new website—maybe your very first. Where do you go to earn your first backlinks? Sure, creating quality content and stellar UX is a must, but you need to generate links if yo...

21 Jun

How to Find All Pages on a Website (and Why You Need To)

Think about it. Why do you create a website? For your potential customers or audience to easily find you and for you to stand out among the competition, right? How does your content actually get to be...

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