The SEOptimer Blog

31 Jan

How to Get Natural Backlinks with Truly Valuable Content

"Organic, grass-fed, free range." All-natural and related products are all the rage right now. And the craze isn't limited to our food—it's sweeping the internet as well. The value of authenticity

24 Jan

What is Link Equity in SEO? 9 Key Criteria for High-Value Backlinks

What is Link Equity? Link equity is the value of a link and how much SEO power each link passes to your own website from the URL it's linking from. Some people also refer to link equity as lin...

23 Jan

HTML Backlink Snippets and How to Optimize Them for SEO

There's nothing worse than a broken barcode reader when you go grocery shopping. It means you have to manually input all your coupon codes. So much boring, huh? Sometimes linking back can feel muc...

22 Jan

How to Track Your Keyword Rankings in Google Analytics

For a free Google tool, Google Analytics packs in a whole lot of useful data. But here's something not many marketers know: Did you know that you can also use Google Analytics to track your keyword ra...

21 Jan

7 Ways to Build Real Estate Backlinks

Your real estate portfolio might be impressive. But how's your backlink portfolio? It's not enough to have killer listings or a nicely designed website to display them. If you're not exploring SEO...

17 Jan

DuckDuckGo SEO: 4 Steps to Rank Your Website

As SEOs, we’re in love with Google. We track every algorithm change. We speculate about new features and opportunities. We obsessively monitor Page 1 rankings. And it makes sense. After all, Googl...

13 Jan

Why is My Website Not Ranking? 6 Link-Based Answers

Why is my website not ranking? Nine times out of 10, the answer to that question can be attributed to one (crucial) component of SEO: Link building. Let's be honest, most of the other major SEO co...

7 Jan

Etsy SEO: How to Grow Your Store and Get More Traffic

It's tough to stand out as an e-commerce store. Especially in SERPs. But if you cater to the right niche, there's another very valuable outlet to get you more traffic and sales: Etsy. With a win...

29 Dec

The Complete Guide to Spam Score (Plus 3 Valuable Ways to Use It)

Spam backlinks are like cancer to SEO. Sure, one spam backlink by itself will do little harm. But once multiple spam backlinks spread to your site, the results can be disastrous for your rankings....

29 Dec

What are Doorway Pages? Are They Good for Your SEO?

If you have doorway pages on your site, they could be wreaking havoc on your SEO strategy and organic performance. Remember, anything that's frustrating for your visitors can cause your rankings to

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